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Press Release

August 26, 2021

SHIFTx – Feel. Future. Mobility.

What’s the potential of autonomous vehicles? How do we decarbonize transport? Do we still need our cars? On September 2nd and 3rd SHIFTx – a festival of ideas and a digital global platform – will explore the mobility of the future from numerous perspectives. The two-day conference will be streamed worldwide, and free registration is available online.

„Why would you spend a lot of money for something you just use four percent of the time? It is insane,“ says Alain Visser. The CEO of Lynk & Co is convinced that sharing - not owning - cars is the way forward. He will give surprising answers to some of the many questions about sustainable mobility, that will be adressed at SHIFTx. „I have to laugh when automotive companies say, they are sustainable,“ says Visser and he is convinced that their business model will have to change in the future.

Be part of this discussion at SHIFTx as Johann Jungwirth, VP of Mobility-as-a-service (MaaS) at Mobileye, explores the potential of autonomous vehicles: “Self-driving vehicles will have a bigger impact on future mobility than the transformation to electric vehicles”, says Jungwirth. “94% of 1.35 million traffic deaths per year are caused by human drivers, and tens of million injuries, finally we have a solution in sight.” Another positive effect of self-driving vehicles is also crucial for Jungwirth: “About 800 billion hours are wasted per year behind the steering wheel, we can give this time back to people.”

Another speaker at SHIFTx is Boyd Cohen. The founder and CEO of Iomob is building a next generation mobility on demand platform. At SHIFTx he will explain how he wants to reach his goal: to decarbonize transport: “The future of mobility will be intuitive, seamless and multimodal. Fewer vehicles will be owned by the end user, and instead, we will have easy access to any type of vehicle for single and multimodal journeys inside cities and also for journeys between cities. And this seamless experience will travel with us as we move around the world.”

Cohen, who spoke a few years ago at SHIFT Mobility is looking forward to SHIFTx: “I found the event inspiring given the range of automotive and mobility visionaries present who were helping to shape the future of our industry. I expect no less this year as well!”

The conference program of SHIFTx takes a look at topics like New Urbanism, New Dimensions of Mobility, Renewable Energy, Data Driven Mobility and Design and Mobility. Get registered now to join SHIFTx for free:

About SHIFT Mobility
SHIFT Mobility is an event focusing on the future of mobility eco systems. Due to the topic “mobility meets tech” aspects like connectivity, renewable energy, urban infrastructure, sustainability and the most inspiring innovations within the fields of mobility will be part of the event. SHIFT Mobility is a curated combination of convention, exhibition and content-hub.

About IFA Berlin
IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.