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Press Release

July 14, 2022

IFA 2022: Innovations Media Briefing Day 2

New BSH Hausgeräte brand celebrates world premiere, innovative solutions for design-savvy consumers

The second day of the IFA Innovations Media Briefing (IMB) continued to provide journalists with an impressive array of innovations in the home appliances sector: Bosch Siemens Hausgeräte (BSH) presented a world premiere with its new Solitaire The Waterbase brand. As a newcomer to the German market, Tineco addressed the increased use of hard floors with its new cordless vacuum cleaner. Household appliances presented by Bosch take account of consumers' desire for greater sustainability. Manufacturers such as Siemens are pushing the issue of design at home. A preview of their program was provided by Berlin Photo Week and XPRO, which will be held as partner events to coincide with IFA 2022.

David Ruetz, Senior Vice President IFA 2022, thanked the participating IFA exhibitors and noted, "The past two days have given us a promising preview of IFA 2022. They were filled with exclusive trend insights, interesting industry and media representatives, and good conversations."

Dr. Sara Warneke, managing director of gfu Consumer & Home Electronics, adds: “We are delighted that so many media representatives are here – for the gfu Insights & Trends, the IMB and the gfu Media Night. The networking and innovations on display over the past two days have whet appetites for all the great things in store for us at IFA 2022.”

The IFA Innovations Media Briefing on July 13 and 14 in the CityCube Berlin was attended by 14 manufacturers in preparation for the IFA pre-reporting.

Harald Friedrich, Managing Director of Robert Bosch Haushaltsgeräte GmbH:

Harald Friedrich, managing director of Robert Bosch Haushaltsgeräte GmbH, announced several world innovations for the upcoming IFA. They include Series 8 washing machines and tumble dryers with numerous new features and programmes. The appliances have newly designed digital programme selectors which feature connectivity via Home Connect and a common design theme. Another innovation is the Series 8 built-in baking ovens which feature steaming and air frying functions. Friedrich hinted at further innovations, in particular in the steamer range, at IFA 2022.

Annette Hollemann, Global Marketing, Solitaire, BSH:

“With our new Solitaire The Waterbase brand, BSH is presenting a world innovation at IFA 2022 that meets the latest in room interior, living and kitchen concept demands. The Infinity Cover conceals the kitchen sink without affecting its functionality. It creates an integrated surface and uniform style. The tap fittings feature Hydronic Select, with six options available from ice cold to boiling, still and bubbly water. A touch display allows for intuitive control. Integrated storage solutions in the Smart Body let washing up utensils elegantly disappear. “

Power Briefing by Siemens:

Siemens Hausgeräte is focused closely on our changing living conditions. Michael Mehnert, managing director of Siemens Hausgeräte, announced a new trend report which is due to be presented at IFA 2022. According to Mehnert, one product innovation which especially stands for a quality of life is the fully automated coffee maker. Siemens is presenting its new EQ 900 model in Berlin. It features an automatic, intelligent bean variety detector that brings out the coffee taste to the full. Mehnert also announced the iQ 700 baking oven series which brings AI into play with cooking.

Marco Getz, General Manager Europe, TINECO:

"With our battery-powered cordless vacuums and wet/dry cleaners, we are responding to the trend towards more hard floors in German households. The iLoop Smart dust sensor in the cordless vacuum cleaner model S15 adjusts the suction power for both carpets and hard floors depending on the level of dirt. This results in up to four times longer battery life while maintaining the same cleaning performance. The built-in multi-cyclone separates air from dirt, improving performance. In our S5 series of wet/dry cleaners, dual-channel technology is used for hygienic cleaning. Wiping and vacuuming are done in one operation, saving up to 50% of time. We look forward to introducing the next generation of wet/dry cleaners at IFA 2022. "

Wolfgang Heinen, CEO, Berlin Photo Week:

"As a partner of IFA 2022, Berlin Photo Week wants to bring photography and video to life as enormously important forms of communication in everyday life - with workshops, discussion rounds, with lectures and product demos, with exhibitions and participatory funplaces, with ideas and lots of impulses. For everyone who lives pictures, Berlin Photo Week provides an occasion to get creative themselves. We want to inspire families, young people, art lovers, photo enthusiasts and professionals alike. The central project location is the Arena Berlin. Satellites in numerous galleries and institutions complement the extensive program. "

Power Briefing by XPRO Berlin:

The final program item at the IFA Innovations Media Briefing 2022 introduced XPRO, a new interdisciplinary, hybrid and year-round trade show concept. With XPRO Berlin, Messe Berlin is developing a new European marketplace for Experience Technologies, products and services. The aim is to successively expand XPRO Berlin into the leading B2B marketplace. At IFA 2022, XPRO will also present the concept in Hall 21 and has gathered several innovative companies from the field of Experience Technologies for this purpose.

David Ruetz, Senior Vice President IFA 2022
David Ruetz, Senior Vice President IFA 2022
See you at IFA! IFA 2022 will take place from September 2 to 6 at the Berlin Exhibition Grounds.
See you at IFA! IFA 2022 will take place from September 2 to 6 at the Berlin Exhibition Grounds.