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July 21, 2022

IFA 2022: Keynote - Sustainability as a corporate philosophy

How can companies maintain growth without impacting the environment? That is the question Hakan Bulgurlu, CEO of the Turkish household appliances manufacturer Arçelik, will examine in his keynote speech at IFA 2022.

Hakan Bulgurlu has spared no effort raising awareness and leading positive action to tackle climate crisis. In 2019 he climbed Mount Everest to gain a better understanding of climate change and wrote about the experience in his book A Mountain to Climb.

Those experiences also have a big influence on his day-to-day work as the CEO of a major global producer of household appliances. Arçelik wants to help households around the world to be more resource efficient, making innovation and sustainability an integral part of the company’s global operations and producing appliances that help consumers secure even greater energy and water savings.

Innovations for the climate

“Arçelik has been an innovator for almost 70 years“, says Hakan Bulgurlu, who has also recently been elected as the new president of APPLiA, the leading association for home appliance manufacturers in Europe. “For us, innovation is always at the service of sustainability, to develop products that help customers live healthier and in harmony with the environment. “

“It's clear that we are reaching a tipping point in our fight against climate change. Arçelik wants to be a part of the answer to the climate emergency, using our resources and technical expertise to create a new generation of appliances that will meet our consumers’ environmental expectations. The green industrial revolution is an opportunity for our company, and all of industry, to take urgent climate action in the way that we organise our businesses, the way we produce our products, and the way we see our role in society as a global organisation.”

Hakan Bulgurlu will talk about his company’s aims at IFA 2022 on 02 September 2022 at 2 p.m.

This year, Arçelik’s brands Beko and Grundig will be exhibiting at IFA in the Household Appliances section in Hall 3.1.

Hakan Bulgurlu, CEO of Arçelik / © Arçelik
Hakan Bulgurlu, Arçelik / © Arçelik

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About Arçelik 

With over 40,000 employees throughout the world, Arçelik's global operations including sales and marketing offices in 52 countries, and 28 production facilities in 9 countries with 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko). As Europe's second-largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 6.5 billion Euros in 2021. Arçelik's 28 R&D and Design Centers & Offices across the globe, are home to over 2,000 researchers and hold more than 3,000 international patent applications to date. In 2021, Arçelik achieved the highest score in the DHP Household Durables category for the 3rd year in a row in the Dow Jones Sustainability Index of the S&P Global Corporate Sustainability Assessment. Through its leadership position in sustainability and credible decarbonization roadmap for achieving net zero, Arçelik became the first and only company from its industry to receive the Terra Carta Seal by HRH Prince of Wales. Arçelik’s mission is ‘Respecting the World, Respected Worldwide.’  

About IFA Berlin

IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World.