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Press Release

July 28, 2022

IFA 2022: Keynote - A new era of connectivity

In his keynote at IFA 2022, George Zhao, CEO of HONOR Device Co. Ltd. talks about a new connected reality.

With the 5G standard and the growing availability of connected devices, a new era of connectivity is upon us. George Zhao, CEO of HONOR Device Co. Ltd, talks about the fluid boundaries of different services and introduces the company’s new strategy in his keynote at IFA 2022.

Having gained its independence in 2020, the smart device brand aims to become an iconic global technology brand and create a smart world for all through its powerful products and services. CEO George Zhao's keynote at IFA 2022 will address how HONOR is ushering a paradigm shift for smart living solutions to enable device interoperability between smartphone, tablet, PC and wearables. Meanwhile, Tony Ran, President of HONOR Europe, will share further details regarding how EU consumers benefit from the new HONOR Smart Life products.

With a consistent focus on research and development, HONOR is committed to new technologies. "They are designed to empower people around the world to go beyond themselves and give them the freedom to achieve and do more." George Zhao emphasizes.

George Zhao and Tony Ran will speak about their company goals as well as the new breakthroughs of HONOR in the connected future at IFA 2022 on 2 September at 5pm on the convention stage in hall 23.

This year, HONOR will be exhibiting at IFA in the Home & Entertainment section in Hall 22a.

George Zhao, CEO of HONOR
George Zhao, CEO of HONOR
Tony Ran, President of HONOR Europe
Tony Ran, President of HONOR Europe

Tickets & Services

Purchase your tickets for IFA online well in advance. There will be no ticket sales on site and no registration desks at the entrances.

Trade visitor ticket shop

Private visitors Ticketshop

An overview of current press events can be found online.

Media Registration for IFA 2022

Media representatives can register now for IFA Berlin, taking into account the accreditation guidelines.

Registration for IFA Berlin

About IFA Berlin

IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.

www.ifa-berlin.com

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World. www.messe-berlin.de