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August 24, 2022

IFA 2022: Keynote – extraordinary experiences everywhere with mobile technology

Cristiano Amon, president and CEO of Qualcomm, will deliver this year’s opening keynote speech at IFA 2022. He will share how amazing new experiences are coming to virtually every connected device from PCs to extended reality devices to cars using advanced technologies – including wireless connectivity, high performance, low power processing, and edge intelligence.

“There is so much excitement for IFA 2022. I’m truly honored to give this year’s opening keynote, and I look forward to discussing the key trends and technologies that are making it possible to reliably connect billions of smart devices to the cloud and deliver new experiences for people around the world,” said Amon, ahead of the trade show focused on consumer electronics . “As we move toward a world where everyone and everything can be intelligently connected, Qualcomm and the family of Snapdragon platforms are powering the technology that enables you to have extraordinary experiences everywhere – from audio to the metaverse.”

Fueling modern experiences

The smartphone has transformed how we live, work, and play. We’ve come to expect that connection, access, and immediacy across all of our most personal devices. Now, innovations from mobile are scaling to power virtually every connected device.

In his IFA opening keynote speech on 2 September, 10.00 a.m. in Hall 23, Amon will share how Qualcomm and the Snapdragon® family of platforms are enabling these modern experiences.

Additionally, visitors can experience first-hand the latest in Snapdragon at the outdoor Snapdragon Pavilion, located at the well-known “Sommergarten” at IFA 2022.

Cristiano Amon, president and CEO of Qualcomm
Cristiano Amon, president and CEO of Qualcomm

Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

Tickets & Services

Purchase your tickets for IFA online well in advance. There will be no ticket sales on site and no registration desks at the entrances.

Trade visitor ticket shop

Private visitors Ticketshop

Media Registration for IFA 2022

Media representatives can register now for IFA Berlin, taking into account the accreditation guidelines.

Registration for IFA Berlin

An overview of current press events can be found online.

About IFA Berlin

IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World.