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August 26, 2022

IFA 2022: Time for a breakthrough - panel discussion on diversity

Why has gender equality in the tech industry currently still not evolved? And what does that mean for diversity goals in general?

Those are questions that a discussion panel entitled "Diversity in the Technology Industry, Spotlight on Gender Equality – How to walk the talk?" will examine on 2 September at 3 p.m. at the Marshall Haus. Following the discussion, which is due to last around 30 minutes, the audience will be invited to join the debate, pose questions and present their own ideas in order to promote gender equality and diversity in an industry that permeates and shapes our everyday lives like no other.

Taking part in the discussion will be Bidisha Nagaraj, VP Global Marketing, Home & Distribution Business, at the electronics group Schneider Electric; Carine Lea Chardon, Director Consumer Division and Managing Director Consumer Electronics and Media Networks Sections at Verband der Elektro- und Digitalindustrie (ZVEI); Lisa Meissner, co-founder and CEO of the online shop Mersor and spokeswoman for the Berlin Startup Association; and Lana Wittig, managing director of the online magazine EDITION F.

Carine Lea Chardon, Director Consumer Division, Managing Director Consumer Electronics and Media Networks Sections, ZVEI
Carine Lea Chardon, Director Consumer Division, Managing Director Consumer Electronics and Media Networks Sections, ZVEI

Moderating the panel discussion with the audience will be Lea Jordan, co-founder of the industry platform techtalk travel. In her view, it is important to emphasise that the concept of diversity goes far beyond gender diversity and the question of gender equality in certain functions. “Diversity covers the entire spectrum“, says Jordan. “At this panel discussion we will focus on gender inequality in the tech industry and management positions.“ The reason is that although the topic has been discussed and researched for many years, companies appear to have made little progress.

Among the questions the panel will discuss are: How can the tech industry walk the talk? What needs to happen in order for more women to break into the tech industry? How can we view diversity from an even broader perspective? And how are global headline topics such as the energy crisis, political crises and sustainability influencing diversity issues?

The panel discussion is supported by BMC & Most Wanted:Music.

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About IFA Berlin

IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World.