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Press Release

August 30, 2022

Press Service - everything you need to know about the IFA Media Days

Media representatives from all over the world are expected at IFA Berlin 2022 from September 2 to 6. Messe Berlin is providing journalists with an extensive range of services, from online accreditation and media-specific press materials, to the Media Centre with its high-quality technical equipment and electronic workstations for journalists.

Here you will find everything you need to know about IFA 2022 in Berlin.

Press contact

The press contacts are available for you in the run-up to and during the entire duration of IFA Berlin 2022.

IFA Global Communications

Sarah Ellmann

IFA DACH Communications

Daniela Breitschaft

Gfu Presse & PR

Roland M. Stehle

Press accreditation

This year, you can only apply for accreditation for IFA Berlin online. Click here to go directly to the online accreditation. On-site accreditation is not possible. The press badge is valid from August 31 to September 6. Admission is possible from 8 a.m. to 6 p.m. With your press badge you have access to all event formats of IFA 2022.

Arrival on August 31

Note on arriving by public transport or car: due to a bomb disposal in Grunewald at the Grunewald bomb disposal site, there will be disruptions to public transport and car traffic between 7:30 a.m. and 4 p.m. on August 31. We recommend that you travel to Messe Nord/ICC by public transport on lines S41, S42 and S46.

Entrance for media representatives to the Media Days is via the entrance to Hall 20/21 (near Theodor-Heuss-Platz).

Here you will find more detailed information on how to get there by public transport and car.

The site plan shows where the exhibitors' press events will take place during the IFA Media Days:

Site plan August 31

Site plan 01. September


We recommend arriving by public transport, as parking spaces are only available in small numbers. Here you will find more information on how to get to the IFA grounds.

Parking lot

Parking spaces are available in front of Hall 17 (P3). A limited number of press parking permits are available for accredited journalists. Please contact the following e-mail address:


Cloakrooms are located at the North Entrance and the City Cube East Entrance (Messedamm) and, from September 4, also at the Hall 9 Entrance. You can use these free of charge upon presentation of your press badge. During the IFA Media Days, an additional cloakroom will be available in the entrance area of Hall 20/21.


At the exhibition grounds you can use several shuttle lines, here you will find an overview of the lines.

IFA Media Center

The Media Center is located in Hall 6.3. Journalists' workstations are available in the IFA Media Center. Please remember to bring your own work laptop - WLAN is available here free of charge. The press bar in the IFA Media Center will provide you with cold and warm drinks as well as snacks.

Press events

During IFA and in the run-up to the IFA Media Days, numerous press events are planned where exhibitors will present themselves and their products. Click here for an overview of the press events.

The IFA Opening Press Conference will take place on August 31 at 1 p.m. in Hall 23.

Questions can be submitted via Slido during the Q&A following the press conference. Please include your name and the editorial department you work for.

You can find the livestream of the press conference at IFA Virtual.

The IFA Opening Tour will begin on September 2 at 9:45 a.m. at the North Entrance.

On September 2 and 3, international CEOs will speak at the IFA Keynotes in the Convention Area in Hall 23, on the top issues shaping the digital world. Journalists will be admitted 30 minutes before the event.

Friday, September 2

Opening Keynote Qualcomm with Cristiano Amon, CEO Qualcomm, 10.00 a.m.

Keynote Arçelik with Hakan Bulgurlu, CEO Arçelik, 2.00 p.m.

Keynote HONOR with George Zhao, CEO Honor, and Tony Ran, President Honor Europe, 5.00 p.m.

Saturday, September 3

Keynote Huawei, 10.30 a.m.

Qualcomm Marketing Panel with Mike Roberts, Vice President & Global Head, Product, Partner and Technology Marketing, Qualcomm Technologies, 2 p.m.

Keynote Schneider Electric with Gwenaelle Avice-Huet, Chief Strategy and Sustainability Officer, 5 p.m.

For more information on the IFA keynotes, click here.

Press material

You will find current press releases of IFA Berlin on our website.

IFA International

The official trade show newspaper IFA International is THE source of information for all trade visitors: print and online, live from the show. Click here to go to IFA International.

Press photos and videos

Here you can access the image database, where you will find a selection of images from IFA 2022 that can be used for editorial reporting. You will find additional photo material in the IFA Photo Archive.

In the IFA Global Broadcast Center, footage material for reporting from IFA 2022 is available to you free of charge and rights-free.

IFA Virtual

The live event is complemented by a digital platform. IFA Virtual gives you the opportunity to meet IFA Berlin exhibitors, network and get a first look at the extensive programme. Registration is free of charge.


The IFA keynotes will be streamed live on IFA Virtual. The convention formats on the exhibition grounds will each be available for viewing as video-on-demand on the platform one day later. These include the IFA NEXT Innovation Engine programme, the IFA+ Summit and the SHIFT Mobility conference.

Social Media

You can also follow all news and insights about IFA on our social media channels:

Twitter, LinkedIn, Instagram, Facebook, YouTube

Tickets & Services

Purchase your tickets for IFA online well in advance. There will be no ticket sales on site and no registration desks at the entrances.

Trade visitor ticket shop

Private visitors Ticketshop

About IFA Berlin

IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.

About Messe Berlin

Berlin has been a trade fair location for 200 years, and one of the most important in the world for many decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the city’s position. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences and outstanding events, such as the Fan Mile at the Brandenburg Gate. With around 90 offices abroad, Messe Berlin markets its events in over 170 countries. Every year around 25,000 media representatives from all over the world are accredited to the events at the company's headquarters under the Radio Tower in Berlin alone. Messe Berlin strives to be an outstanding host to visitors at all of its events, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin - Hosting the World.