Sep 7, 2024 - 10:30
Why gossip grabs headlines
Content Creation
Creator's Stage | 60 minutes
Gizem Celik (Content Creator, Podcaster, "More than Gossip")

Updates on Bibisbeautypalace's comeback, Selena Gomez's reaction to body shaming, and Tory Lanez's punishment - to you that just sounds like a rant about stars and influencers? It doesn't have to be that way! Gizem aka @morethangossip updates her followers almost daily with the latest from the world of celebrities and explains what's behind the clickbait headlines or TikToks. When talking about Taylor, Harry and other celebrities becomes "more" than gossip and why gossip can even be highly political - find out from Gizem on the Creator Stage at IFA Berlin!

 
Sep 7, 2024 - 10:15
Paving the way for a circular world
Sustainability
Dream Stage | 45 minutes
Andreas Eslin (Vice President Design Center, Miele),Christoph Wendker (VP Corporate Sustainability and Regulatory Affairs, Miele),Michael Braungart (Professor, Leuphana University, Lüneburg and BRAUNGART EPEA – Internationale Umweltforschung GmbH, Hambu

Join us for an exclusive session hosted by Miele where we will present the vision of a product that exemplifies our commitment to circular economy and sustainability. This case study will provide an in-depth look at the innovative design and development processes that prioritise environmentally friendly practices and the cradle-to-cradle concept. Our experts will delve into why circular appliances are the future of sustainable living offering insights into the huge environmental benefits of these products. Don't miss the opportunity to learn about the pioneering efforts of Miele in creating a more sustainable world and how these innovations will influence the domestic appliance industry.

 
Sep 7, 2024 - 10:15
IoT & Sustainability – the alliance for a sustainable and smart home
Sustainability
Innovation Stage | 45 minutes
Neil Tunstall (CEO, Haier)
In September 2024, Haier Europe will celebrate 10 years of IoT in a journey that has seen the company as pioneer in this domain. There is a close connection between sustainability and IoT, as it enables scenarios that would otherwise be impossible: from managing appliances to managing the Smart Home through sustainable, useful, and integrated solutions that also allow consumers to adopt sustainable behaviors in their daily lives.
 
Sep 6, 2024 - 16:15
Quo vadis "white goods": Why our future is circular despite many challenges!
Sustainability
Innovation Stage | 60 minutes
Reinhard Christian Zinkann (Executive Director and Co-Proprietor, Miele)

In his keynote speech, Dr Reinhard Zinkann explains why the circular economy is the key to a sustainable future, what role digitalization plays in this and what challenges still need to be solved along the way.

 
Sep 6, 2024 - 16:00
TECHNICS after party with PAN-POT
Audio
Audio Stage | 120 minutes

Dive into our new audio feature, THE13, and experience the transformative power of sound with Berlin's famous DJ Duo PAN-POT

 
Sep 6, 2024 - 15:30
Reolink press conference
Hall 1.2 / 308 | 30 minutes
 
Sep 6, 2024 - 15:15
MediaMarktSaturn: Xperion presents the podcast "Zwei wie Pech & Schwafel" (Two like Tar & Blabber) with Hollywood Voice Actor Dietmar Wunder: Future Technologies & AI in Movies & Series
AI
Content Creation
Lifestyle
Audio
Dream Stage | 120 minutes
Featuring Hollywood voice actor Dietmar Wunder, this podcast session hosted by BeHaind and Robert Hofmann will delve into future technologies and the role of AI in movies and series, offering insights into entertainment and technology convergence.
 
Sep 6, 2024 - 15:00
Built for life, made for you.
Innovation Stage | 60 minutes
Mark Barrocas (CEO, SharkNinja)

Mark Barrocas will share insights into SharkNinja's consumer problem solving engine and the company's journey from a small home appliance company to a global innovation powerhouse. He will share details of SharkNinja's maniacal focus on the consumer and the impactful role happy customers play as brand ambassadors, organically amplifying SharkNinja products and brand stories across social media.  And one more thing… Mark will reveal a sneak peak of the latest SharkNinja innovation and the company's exciting entry into a new product category!

 
Sep 6, 2024 - 14:30
MediaMarktSaturn Keynote: Re-Thinking E-Commerce. AI, Fun & Social - How We Can Rethink Online Commerce with Ideas from Digital China.
AI
Connectivity
Lifestyle
Dream Stage | 45 minutes
Björn Ognibeni will deliver a keynote on the future of e-commerce, drawing inspiration from digital advancements in China and exploring the integration of AI, social engagement, and entertainment in online retail.
 
Sep 6, 2024 - 14:05
Using GenAI for the New MediaMarktSaturn Sound Branding
AI
Connectivity
Audio
Dream Stage | 25 minutes
Ralf Schmitt and the audio agency German Wahnsinn will reveal how generative AI is being utilized to create innovative sound branding for MediaMarktSaturn, enhancing auditory brand identity and customer connection.