News
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Fitness
Digital Health & Wearables
The Lancet study suggests that fitness trackers really do help wearers move more and encourage a more active lifestyle. Researchers involved in the report, published in renowned medical journal, The Lancet Digital Health, examined 39 studies analyzing activity trackers, involving nearly 164,000 participants. The participants were from all age groups and included both healthy individuals and those with chronic conditions and illnesses. They found that tracker usage led to...
Household Appliances
Grundig is expanding its sustainable product range, offering a solution to avoid microplastics in the water: the world's first washing machines with built-in microplastic filter. The new technology filters up to 90% of textile microfibres from the washing water before they enter the wastewater and pollute the environment. With a share of around 33% of total plastic pollution in the oceans, synthetic clothing and textiles in particular are one of the largest sources of...
Trade talk
A new survey published by IFA organiser gfu has found consumers are willing to spend up to 50% – or up to €150 more – on sustainable white and brown goods if they will save them energy, and money, in the long term. The study, which quizzed 2,500 consumers from Germany, France, the US, China, India and Russia, also found that the Covid-19 pandemic has fostered a greater appreciation for, and reliance upon, technology. However, consumers also expect more from their...
An exclusive Interview with Yannick Fierling, CEO of Europe at Haier Europe Despite navigating many crises, household appliance giant Haier Europe has been able to consistently grow over the past few years by innovating where it matters. CEO of Europe Yannick Fierling sat down to discuss the industry at large, the importance of the end consumer and the company's upcoming presentation at IFA 2022 in Berlin this September. How have you seen the household appliances industry...
News
Marco Getz, General Manager of Europe at Tineco, presented his company's latest products and their forward-thinking features at the IFA 2022 Innovations Media Briefing. Every year Tineco produces 12 million vacuum cleaners, Getz revealed. The company is adjusting its products to the customers needs, by producing vacuum cleaners for single households, families and the elderly. One of the most interesting innovations of Tineco is the iLoop Smart Sensor. It detects dust and is...
Household Appliances
Smart Home
The General Manager of Europe at Tineco provided key details about the company's upcoming products and the revolutionary technology” behind them. At Tineco, Marco Getz is the General Manager of operations in Europe. At IMB 2022, Mr Getz showcased Tineco's latest innovations, a range of floor cleaners, as well as the company's Toasty One smart toaster. Why is it important to innovate with everyday products such as the hoover? “Consumers have a need to clean everyday their...
Computing
Gaming
Dr Helmut Spoo is an environmental consultant who has been at the forefront of innovative concepts for decades. He sat down with us at the International Media Briefing to detail new ways that businesses can achieve sustainability. With a storied background in waste management, quality management and sustainable material processing, you would be hard pressed to find a more knowledgable source of information on sustainable solutions than Dr Helmut Spoo. The environmental...
Michael Mehnert, Managing Director of Household Appliances at Siemens, was showcasing the newest innovations of the company's home appliances at this year's IMB. Since rebranding, the company appears even more dynamic and up-to-date, Mehnert said. Siemens develops its innovations in cooperation with the Zukunftsinstitut. One of them is the EQ900, a fully automatic espresso machine. The machine uses a new system, the bean ident system, to identify beans and optimise the...
Fitness
Digital Health & Wearables
Household Appliances
In a comprehensive online press conference, German premium wellness brand Beurer has announced a number of new products across a broad section of sub-categories. On 13 July, Managing Director Sebastian Kebbe and Marketing Director Kerstin Glanzer led the conference, with Kebbe announcing that the company had had a very successful business year through March 2022. Kebbe said he was happy to have been able to visit clients in Dubai, the USA, India, Italy, Hungary, Poland,...
BSH began its briefing with an impressive presentation of its latest innovation that will be exclusively showcased at IFA, the new brand “Solitaire the Waterbase”. Oliver Kraemer, Senior Industrial Designer at BSH Home Appliances Group, presented the concept at IMB, created by architects, designers and carpenters, to fit the needs of modern houses and apartments. The team also asked customers about their priorities and interests regarding kitchen design and...
July 14, 2022
In one of the opening discussions, a dynamic panel discussed the importance of diversity within the industry. To start the discussion, panel host Lea Jordan, Head of Marketing and co-founder of techtalk.travel, stated that there is clear room for improvement in terms of diversity within the industry. Jordan noted that there are simply not enough women working in the industry, and that most CEOs are male. Thus, steps to dynamically diversify the industry must be researched...
IFA
Horst Nikolaus, CEO of JURA Elektrogeräte Vertriebs-GmbH, presented the latest innovations in coffee consumer goods at this week's IFA Innovations Media Briefing (IMB). The market for fully automatic coffee machines is still growing by 7%, Nikolaus said, overcoming existing obstacles for consumer goods. Jura has seen welcome profits, and the segment of fully automatic coffee machines grew in the first five months of 2022 by over 20%. Key to this success is the right...
Robert Eysoldt, Creative Consultant and Concept Developer at XPRO Berlin, gave interesting insights on the concept behind XPRO Berlin. XPRO Berlin is an interdisciplinary innovation hub, developing hybrid concepts that involve online and on-site events. XPRO is an all year round platform. The goal is to connect professionals from different backgrounds and build teams and projects. “Experience technology” is the encompassing slogan. XPRO will offer talks and discussions...
July 13, 2022
Conferences
David Ruetz, Senior Vice President of IFA 2022, welcomed visitors on the first day of the IFA Innovations Media Briefing 2022 at the CityCube Berlin. David Ruetz started his welcome speech at this year's IMB by taking a short trip down memory lane. He reminded the audience that in 1858, Queen Victoria sent telegrams to the American President James Buchanan via undersea cable. Since then, a lot has happened in terms of technological development. For example, this is the first...
July 13, 2022
Bernhard Hörsch, Commercial Director of Sales at Miele Germany, presented at IMB 2022 the key innovations that companies and consumers should know about. The claim “even more comfortable, smarter and more sustainable“ was matched by stunning new innovations. He was presenting their third flagship store in Düsseldorf, which has just recently opened. “Together to consumer” is the strategy the company is pursuing with their three flagship stores and the retail trade....
The IFA Innovations Media Briefing saw a range of guest speakers provide key insights into which trends are informing the world of consumer technology and beyond. The briefing began with a presentation from Dr. Sara Warneke, managing director of gfu and Dr. Martin Schulte, partner at Oliver Wyman, who presented their latest research insights on sustainability for consumers. 63% of respondents to their study stated that they have a sustainable lifestyle. 66% stated that they...
In the run-up to IFA 2022, on 13 July at the City Cube Berlin, the gfu innovation forum will take a close-up look at the sustainable use and disposal of consumer & home electronics. Indeed, it won't be long before IFA will open its gates. Journalists are already collecting information for their preliminary reports, and experts and decision-makers are starting to organise their appointment calendars for the show days. The “pre-IFA” gfu innovation forum – with insights &...
Conferences
With top international speakers including Nakul Duggal (Qualcomm), SHIFT Mobility aims to be THE conference on trends at the interface of mobility, sustainability and technology This year, the motto of the international innovation conference “SHIFT Mobility”, being held in Berlin from September 1 to 6 as a part of the IFA is “The mobility event without limits”. Key topics in 2022 are: “Sustainable Mobility & Circular Economy”, “Car-Tech...
July 8, 2022
Trade talk
Media representatives planning to attend IFA 2022 from 2 to 6 September can now register for accreditation to the event. IFA, the world's most significant trade show for consumer and home electronics, with a record number of new products being unveiled, is the main market place for key retailers, buyers, and experts from the industry and the media. ACCESS TO MEDIA DAYS One of the benefits for registered media representatives is exclusive access to the official IFA Media...