Trends to premium goods, home cinema, cloud gaming and omni-channel… key statistics and figures from GfK and a guide to future trends by Omdia were highlighted at the IFA digital press conference 2022 on 27 April. At the conference, GfK global strategic insights analyst Norbert Herzog and Omdia research director Paul Gray offered their insights on the consumer electronics market. In terms of the key trends shaping 2022, GfK's Herzog commented that “we have to think of...
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In a new partnership aimed at providing valuable market insights, GfK SE, gfu Consumer & Home Electronics, and IFA Management have joined forces