News
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Household Appliances
IFA
Sustainability and smart tech were core trends for household appliances at IFA 2023
Audio & Entertainment
News
Germany is celebrating the 100th anniversary of its first ever radio transmission, which took place on October 29, 1923, while IFA's forerunner - "The Great German Radio Exhibition", was first held one year later, in December 1924.
October 30, 2023
Fitness
Digital Health & Wearables
Gaming
Conferences
In healthcare, gaming is causing a seismic shift. Virtual reality sharpens surgical skills, gamified interventions aid mental health, and training programs boost professional growth. We answer critical questions about gaming's role, such as how it's used in healthcare and how healthcare professionals are leveraging it for improved patient outcomes, training, and more. Professor Marlies Schijven, a key figure in the field, shares her insights. Gaming isn't just for fun; it's...
Sustainability
Conferences
Over 50 million tons of e-waste are produced annually, with only about 40% being recycled in the EU and much less in the US and Asia. This trend is highlighting the need to extend consumer goods' lifespan through repair, reuse, and recycling. While surveys show that 77% of EU consumers prefer repair over purchasing new products, they are often unable to do so due to the high cost of repair or lack of servicing. To address this issue, innovative solutions such as eco-design...
Household Appliances
Conferences
With the home appliance industry evolving to meet consumer demands for more intelligent and user-friendly products amid technological changes, Hisense Group President Fisher Yu discusses how Hisense is at the forefront of this transformation. At IFA 2023, Hisense emphasized its innovative scenario-driven approach, which involves upgrading and optimizing products and services to align with consumer needs in the ever-evolving world of smart home appliances. Fisher Yu also...
October 30, 2023
Communication & Connectivity
Conferences
Technology continues to set trends that influence every aspect of our lives – our choices are not just a reflection of our style, but often double up as an expression of our identities and how we choose to live our lives. Since the inception of foldable smartphones, the voyage of smartphone evolution has been amazing to see. HONOR has come a long way with each iteration of foldable smartphones, showcasing remarkable advancements in design, functionality, and durability....
October 26, 2023
Interviews
Opinion
The International Consumer Electronics Exhibition, better known as IFA, has been a cornerstone of innovation and progress in the home electronics industry. Since its inception in 1924, it has been the stage for groundbreaking technology and brilliant minds, with Albert Einstein opening the event in 1930. In this article, we embark on a journey through the eyes of Rainer Bücken, a journalist and IFA veteran with an impressive 52-year tenure at the exhibition. He has borne...
October 24, 2023
Business
Trade talk
Interviews
Opinion
Artificial intelligence (AI) and machine learning have ushered in an era of unprecedented innovation. These technologies promise to reshape industries, redefine customer experiences, and bring about transformative changes in the way we live and work.
October 20, 2023
Gaming
Interviews
Opinion
Podcasts
We had an enlightening conversation with Steve Collins, Chief Technology Officer of King — the team behind Candy Crush Saga — at IFA 2023. During our discussion, we delved into the dynamic evolution of the gaming industry. We talked about how the definition of a 'gamer' has undergone a significant transformation. Gaming is no longer a mere pastime; it has transitioned into immersive, interactive entertainment. We also explored the influence of cutting-edge...
October 19, 2023
Computing
Gaming
Imaging
News
A roundup of some of the biggest computing and gaming innovations presented at IFA 2023
October 18, 2023
Communication & Connectivity
Interviews
Generative AI is rapidly transforming industries, and its potential applications in the media and telecom sectors are vast. We spoke with Dr. Mahsa T. Pourazad, Vice President Technical & Educational Activities at IEEE CTSoc, and Data & AI Strategy Manager at Accenture (UK) about the intricacies of this technology, its foundational principles and the transformative impact it can have on businesses. What is generative AI? Dr. Mahsa T. Pourazad tells us that in simple terms,...
October 13, 2023
Mobility
Sustainability
Interviews
Opinion
Podcasts
We interviewed Tim Kenyon, Vice President of Consulting at GfK at IFA 2023. During our conversation with Kenyon, we delved into the world of electric vehicles. We explored people's perceptions of EVs, their purchase concerns, and strategies to overcome them. Kenyon highlights the mix of real and perceived barriers hindering EV adoption, including infrastructure challenges, range anxiety, and misconceptions about these eco-friendly vehicles. Watch the video below. 3rd...
IFA
News
Picture this: a group of friends, Thomas Holl, Toine Diepstraten, Lorenz Heine, and Markus Witte, with a shared background in the music industry, decided to take on a completely different challenge – creating the online language learning platform, Babbel. They were not language experts, marketers, or backed by investors when they started out, and, as you might guess, those early days were a bit of a rollercoaster. But here is the thing about startups: they are rarely a...
October 10, 2023
Household Appliances
News
Samsung's Chief Marketing Officer for Europe, Benjamin Braun, spoke to IFA International about the company's presence at IFA and its vision for SmartThings
Household Appliances
Smart Home
Podcasts
Listen to this episode on: Apple Podcast Spotify Google Podcast In this episode our guest interviewee is Samsung CMO Benjamin Braun who talks us through not just the latest innovations to come from the Korean electronics super power but also his particular favourites and also touches upon a very special collaboration with Disney. All that and the latest news, brought to you by Bryn Lucas. Time-stamped show notes 00:00 ➡️ 00:45: introduction 00:45 ➡️ 02:10:...
Communication & Connectivity
Imaging
News
Sony has unveiled its newest phone addition, the Xperia 5 V. According to the company, this launch not only showcases technological advancements but also emphasises their commitment to sustainable choices and elegant design.
October 2, 2023
Household Appliances
News
Samsung Electronics took to the stage at IFA 2023 to introduce Samsung Food, an innovative platform that harnesses the power of Artificial Intelligence (AI) to offer personalised recipes and dietary advice.
September 28, 2023
Communication & Connectivity
IFA
Interviews
Opinion
Podcasts
We interviewed YouTube sensation and phone expert Michael Fisher (AKA MrMobile) at IFA 2023
September 28, 2023
Household Appliances
IFA
News
ECOVACS is a company looking to empower consumers with intelligent robotic solutions. They are constantly innovating and have been at the cutting edge of smart home robotics since the beginning. We caught up with Yannan Liu, ECOVACS GTM Director, in an exclusive interview to talk about the exciting innovations they presented this year.
September 22, 2023
IFA
Mobility
Interviews
Opinion
Technology's role in transforming the lives of individuals with disabilities cannot be understated. Back in the day, it often felt more like a barrier than an enabler; tech was hard to access, could be expensive, and sometimes, it felt like navigating a maze. But here is the good news: today, technology is playing a different role. It has become a bridge to newfound independence, confidence, and a sense of belonging, changing the game for the 1.3 billion people living with...