Programme 2024

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Few things are more talked about and least understood than IoT. The Wirepas ecosystem has already close to 200 partners for Mesh-enabled IoT devices and solutions. Smart metering, smart tracking, smart building and smart cities can Wirepas 5G Mesh is the world's first and only non-cellular 5G connectivity network for enterprise IoT.

Sirène. Feel safe in public. Anytime. Anywhere.

Get to know more during this talk with Caroline Lilleør Brand Manager for Sirène

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

This is the presentation you'll need to understand what's selling in Germany in consumer electronics and appliances. It's a statistical powerhouse that maps what's selling from German channels. Industry expert Dr. Rudi Aunkofer will show the trends in Europe's most competitive CE/HA market-- in detail and in data, but the most important part he'll share is knowing the WHY behind these trends.

We've been promised flying cars for 100 years, and it appeared that the laws of physics told us it was impossible. Learn about the Alef flying car - the best-selling aircraft in history, with over 2 billion people reached through news and social networks, and the first historical electric car with vertical takeoff and flight.

Witness a stationary model at IFA and watch footage of the real flying car during Jim Dukhovny's keynote.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

The Founder of flocq is one of the few experts with his fingers on the pulse of how sustainability sells consumer electronics and home appliance products. Using some entertaining case examples for his work with European football teams and players, Liam McSherry will talk about how football is putting in the boot to kick sustainability into a goal for all of us.

Join us for an exciting series of Sony Masterclasses at IFA 2024, hosted on the Creator's Stage. Moderated by Mike Suminski, these sessions will offer practical demonstrations and in-depth insights into cutting-edge filmmaking techniques, led by industry professionals.

Sunday with Paul Sydowl: "Die Macht von Dokumentationen"

Paul will showcase the transformative power of documentary filmmaking. He will present two of his recent projects: a mini-documentary on racing driver Sophia Flörsch and a soon-to-be-released Olympic documentary. Through these examples, Paul will explore the narrative choices and technical reasons for selecting the Sony FX3 and FX6 cameras, along with the lenses that brought his stories to life. This session will provide valuable insights into the craft of documentary storytelling and the technology that makes it possible.

Chipolo is - and has always been - about more than just helping you find your lost keys, wallet, or suitcase. As a representation of their commitment to sustainability, this leading Bluetooth item tracker brand created the Chipolo ONE Ocean Edition - a "Gear of the Year" Winner (Wired Magazine) that is a true game-changer when it comes to the ways we buy and the style in which we consume gadgets. Join Chipolo CEO Primož Zelenšek and award-winning global advisor and internationally recognized tech expert Heather Delaney as they bring you the successful story of an eco-friendly tech product that is sure to inspire others to follow suit.

Withings has been shaking up the consumer health space. The company has created an ecosystem of home health products - from smart scales to watches - to help us live longer, keep healthy weight, and detect potential health issues early on. In this talk, Withings COO Sophie Bernard will share her insights into the importance of prevention over treatment, small lifestyle changes and her personal health journey.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Back by popular demand, Anouk Groen will take you on a visual journey through the latest Color-Material-Finish (CMF) design directions. A well-known design forecaster / consultant for over 20 years, Anouk's presentation is for any company developing designing-- or marketing-- products who need to know what's trending (and what's not). This entertaining as well as informative session will leave you informed, inspired and motivated for your own sustainable design future!

Join us in the Hall 13 for an immersive Dolby experience with live presentations from Dolby experts and special guests.

• 14:15–14:45: Dietmar Wunder, the German voice of "James Bond" (Daniel Craig) and "John Sinclair," will talk about his life as a voice actor.
• 16:15–16:45: SCHILLER, Germany's most successful electronic artist, will discuss his music and Dolby Atmos sound.
• Hourly from 11:00 to 18:00: Dolby Power Briefing sessions on how to get the best Dolby experience at home and on the go.
• All Day: Experience Dolby Atmos in the NIO car in Hall 12.