Programme 2024

Learn about the latest innovations that are revolutionizing mobility in consumer electronics. Mr. Güler will discuss key developments and their implications for the future, offering valuable insights for businesses looking to stay ahead in this dynamic industry.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Follow the emerging technological trends in the Hardware User Interface sector (smart surfaces, the use of IoT, and more innovations) with this presentation. It's an overview of consumer User Experience through the interfaces available on the market. For Product Designers and companies aiming to innovate their products by improving perceived quality, this session by Michele Aiello, the co-founder and CEO of èlevit, will offer you a guide to success based on the experiences èlevit has gained working in the automotive, home automation, appliance, and other industries.

DoktorFroid, that's 360' entertainment with Flo, Olli & Paul! There you'll find reacts, party games, cooking and quiz shows, sports and events like Loot for the World, Alle Neune and much more!

In the fast-paced world of consumer electronics, selecting the right distribution strategy is crucial for success. "The Growth Lab" is an engaging workshop hosted by Aqipa—an industry-leading distributor and growth accelerator for premium consumer electronics brands across Europe—designed to provide you with the insights and tools needed to navigate the complex path to market.

We'll explore essential distribution models like B2B2C, direct-to-consumer, and retail partnerships, demonstrating how each can be tailored to achieve your specific business goals. Through interactive discussions and real-world case studies, you'll learn how to expand retail collaborations, enhance your e-commerce strategy, and fully leverage the strategic role of a distribution partner.

Join us for an hour of actionable insights and discover how a well-crafted distribution strategy can drive growth and success. Ideal for both startups and established brands, this workshop offers a unique opportunity to gain a competitive edge, forge valuable industry connections, and unlock new growth opportunities. Reserve your spot today and take the first step toward mastering your distribution strategy.

Presented by LISTEN TO BERLIN by Berlin Music Commission. Moore blends modern Disco-Soul with pop and funk exploring relationships, identity, and belonging, reflecting the highs and lows of a young queer artist through rich electronic production and soulful melodies.

Moore's performance will be included in your 17€ IFA ticket! 

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

A famous ice hockey player claimed his success was based on skating to where the puck was going, not to where the puck was. Let's jump ahead and see where AI will really take us-- and how it will impact consumer electronics. Watch this entertaining presentation if you are looking for true insight and not repeated sound bites.

Multi-talented musician, dancer, actor, model, and writer performs with his unique mix of indie, soul, and r'n'b. 

Lie Ning's performance will be included in your 17€ IFA ticket! 

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

What does it take to make inroads in the very competitive audio and lifestyle market? In this session, we'll talk to Brian Larsen of the Nordic Agency. With an extensive track record within consumer and lifestyle electronics, Brian represents some iconic brands as well as start-ups. He'll talk about the channels, his commercial and professional successes, and the steps you will need to take to climb up the sales ladder.