Programme 2024

Handelsblatt, Germany's leading business newspaper, brings the most visionary minds to Berlin to identify the further potential in the AI penetration of the economy, to outline visions of future technology developments using AI and to show what positive effects AI has on specific areas of life.

Look forward to insights from Miele Chief Technology Officer Dr. Stefan Breit, RWTH AI Center Director Dr. Julia Mann and many more!

14:00 Opening & welcome by Daniel Rettig, business journalist & host

14:05 - 14:30 IMPULS | Der Status Quo

What is the state of AI penetration in the German economy?

Dr. Jan Kleibrink, Managing Director, Handelsblatt Research Institute

14:30 - 15:30 IMPULS & PANEL | KI-Tech-Trends

Laura Möller, Director, K.I.E.Z. und UNITE

Dr. Julia Mann, Managing Director, RWTH AI Center

Dr. Stefan Breit, Managing Director Technology, Miele.

15:30 - 16:30 IMPULS & PANEL | AI for Good: Use Cases How AI Has a Positive Impact on Working Environments, Climate and Other Areas of Life

Annette Hamann, CIO, Beiersdorf

Prof. Dr. Gesche Joost, Scientific Director, German Research Center for Artificial Intelligence (DFKI) & Supervisory Board Member at ING DiBa, OttoBock and Sozialbank

Isabel Sum, Co Founder & MD, Arinto

Sony Music chairs a conversation as a bridge between the fashion and music industry catering to artist and brand needs.

Panel guests: 
Brook Demissie, Vice President RCA & GOLD LEAGUE, Sony Music Entertainment
Drazen Pehar, Head of Brand & Licensing, Deichmann
Erdem Aglar, Co-Founder & Geschäftsführer, TRXBE GmbH

Panel hosts:
Sina Bredthauer, Head of Merchandising, Sony Music Entertainment
Usman Latif, Senior Manager Brand Partnerships, Sony Music Entertainment

Hit-machine and Grammy Award winner Purple Disco Machine has become an all-encompassing radio and streaming king with over 1 billion streams and multiple European Airplay Chart toppers such as “Hypnotized”, “Fireworks”, “Dopamine”, “In The Dark” or “Substitution”. Beyond the radio, the acclaimed producer has proven to be a club favorite among DJs across the world as the #2 best-selling Beatport Artist of all time and playing shows across Europe, the United States, and South America. He has had huge success with multiple high-profile remixes for the likes of Dua Lipa, Mark Ronson, Foals, Calvin Harris, Sir Elton John & Britney Spears, The Rolling Stones, Fatboy Slim, Lady Gaga & Ariana Grande, Diplo & SIDEPIECE and many more. A dedicated performer and a hit-maker extraordinaire whose influence on the global dance scene will be felt for generations to come.

In conversation with Jan Kubran and Ana Rungo from his label Sony Music Purple Disco Machine (Tino Piontek) will be sharing insights on how he has approached the creative music process for his upcoming album “Paradise” (out Sep. 20th, Columbia Records), what kind of music tech tools he uses, what trends inspire him and what kind of role his home town Dresden is playing. Since Purple Disco Machine songs are constantly enriching advertising campaigns, films and TV series the talk will also shine a light on how to create the right music and content match to make audiences dance.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Many companies build their supply chain by accident or circumstance. Magnus Michael, author of a thesis analyzing supply chain, based this talk on his experience running several electronics companies as well as on his observations. He will guide you through building a 'purposeful' supply chain. How has supply chain changed since the pandemic? We'll explore some of the new characteristics of global supply and offer advice so you can navigate to success.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

There's hardly anyone better than Bob Raikes to talk about the future of the TV. Appearing on behalf of the 8K Association, Bob will discuss the development of 8K TV as well as other trends. After 40 years in the business, Bob notes, 'Nearly everybody thinks that whatever we have at the time is good enough. Until they see the next thing...'

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

CONTEXT tracks the development of the smart home category through its sales panel and annual consumer-attitude surveys. Adam Simon, Global Managing Director, will bring the latest slaes trends in smart home from retail and distribution from across Europe. Its analysis of smart home data is enhanced as CONTEXT has also helped create the European Smart Association bringing together national organizations-- SH&BA (UK), FFD (France) and SHD (Germany)--for further understanding.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Thread is a low-power and low-latency wireless mesh networking protocol built using open and proven standards. Standarization expert Jos Bruins will unravel for us the advantages of Thread which can enable even the most diverse ecosystem of IoT devices, systems, and services to be more sustainable, secure, and reliable. Thread is an agnostic network layer, working well with application layer technologies such as DALI+, KNX IoT, and Matter.

The era of passwords is coming to an end, with new alternative methods of online authentication steadily taking their place to secure our ever-changing digital identities. With AI allowing hackers to carry out cyber attacks on a much wider scale, passwords—with their vulnerabilities—are simply not enough to provide a strong sense of security anymore.

During his presentation, Sorin Manole will draw a parallel between online authentication solutions and more familiar technologies, guiding participants through the evolution of our digital identities and predicting what's next.

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

In this Fireside Chat with the Executive Director of the Wireless Power Consortium's, we'll talk about the Qi standard and the launch of Ki – the global wireless power transfer standard for kitchens. Ki (pronounced ‘Key') standard promises a more convenient kitchen that is free of power cords, provides cooking surfaces that are cool to the touch immediately after use, and improves space utilization that optimizes counter space. WPC is comprised of over 300 member companies from across the world, including Apple, Sony, Samsung, Microsoft, Huawei and Google, as well as many smaller and start-up technology companies. Their Qi interface technology is certified for over 9000 different wireless charging products-- a great example of what collaboration and cooperation can do.