Programme 2024

Inspiring talks, groundbreaking tech, and exclusive events.

Last year’s content programme was packed with unmissable experiences, featuring 120+ speakers, exclusive activations, exciting meet & greets, and standout stage highlights. Designed to inspire, inform, and entertain, it covered the hottest topics with key opinion leaders and pioneering innovators.

Use the search function to explore by company, speaker, or topic that matter most to you.

Sep 10, 2024 - 14:00
Audio-Technica Raffle! Winner announcement
Audio
Audio Stage | 60 minutes
Since 1962, Audio-Technica has been driven by its love for sound, focusing on creating award-winning headphones, turntables, and microphones. At this year's IFA, attendees can explore some of the newest product releases and well-known fan favourites, and also participate in a Giveaway for a chance to win one of the showcased items. We look forward to seeing you there!
 
Sep 10, 2024 - 13:20
Sustainability platform by Tagesspiegel: Panel – Right to Repair – A boost to a more sustainable tech landscape?
Sustainability
Dream Stage | 50 minutes
Christoph Wendker (VP Corporate Sustainability and Regulatory Affairs, Miele),Carine Chardon (Head of Consumer Division, ZVEI),Christiane Rohleder (State Secretary, Federal Ministry for the Environment, Nature Conservation and Consumer Protection),Maria
The long-discussed "right to repair" is imminent. We will explore how it could transform the technology landscape for both consumers and manufacturers. Will manufacturers soon compete to offer the longest-lasting products? Will more consumers gravitate towards higher-quality, more expensive devices? The promised lifespan of software updates has already set a trend in this direction. However, companies face significant challenges in implementing the "right to repair." What measures will ensure its uniform and effective implementation at the national level? Additionally, how do longevity and technical progress, particularly regarding energy efficiency, converge from the perspectives of industry, politics, and consumers?
 
Sep 10, 2024 - 13:15
IFA sustainability platform powered by Tagesspiegel
Sustainability
Dream Stage | 165 minutes

The IFA SUSTAINABILITY platform powered by Tagesspiegel will spotlight one of the most significant megatrends of our time, making it an integral part of this year's IFA stage program and core identity. We will explore how sustainability can be aligned with economic success, examine the leverage that businesses and industries have to enhance sustainability, and discuss the role of policy frameworks. The platform will showcase best practices and establish a distinct sustainability profile for IFA.

 
Sep 10, 2024 - 13:15
Ask Female Founders: Navigating Green and Smart - Female Founders Transforming Tech in Times of Crisis
AI
Connectivity
Sustainability
60 minutes
Urte Zahn (Coach, Business Angel, Mentor, Encourage Ventures),Katharina Riederer (co-founder and CEO , eco.mio),Marie Kober (CEO & Co-Founder, Senvo)
Join Urte and two visionary female CEOs, Katharina Riederer of eco.mio and Marie Kober of Senvo, for an inspiring discussion on how women-led startups are driving innovation in green and smart technologies during challenging times. In this special edition of the Ask Female Founders event, held at the IFA and featuring Germany's largest female business angel network, Encourage Ventures, you'll hear first-hand how these leaders are navigating the intersection of sustainability and technology, transforming crises into opportunities for growth. Don't miss this chance to gain insights, advice, and inspiration in a warm, supportive atmosphere.
 
Sep 10, 2024 - 12:30
The Sales Channels You Don't Know (Yet)
IFA Global Markets | 30 minutes
Bob Snyder (Editor-in-Chief, Channel Media)

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

There's a whole new world of sales opportunity waiting for the vendors and distributors that can see the new routes to market. Never before have there been so many ways to reach customers. This presentation offers a refreshing (and shocking) look at the current state of traditional and emerging channels. The market is not only getting 'wider', but gaining hidden dimensions.

 
Sep 10, 2024 - 12:00
The Retail Experience
IFA Global Markets | 30 minutes
Selim Morlevi Menda (Founder, Create-4)

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

Everyone knows retail is now all about experience, but how do you make retail experiences? From his experiences with famous brands, retail innovator Selim Morelevi will talk about using technology to create better retail experiences. In his session, Morlevi will show a number of custom-build inventions as well as some re-imagined tech that stimulates customer experience.

 
Sep 10, 2024 - 12:00
Investor Workshops and Masterclasses
AI
Connectivity
60 minutes
Pavol Sikula (Founder and CEO, AskBrian),Daniel Möllerhenn ( Expert Partner, Bain & Company)
Join Daniel and Pavol at the IFA Next Lounge to onboard the discussion towards:
  • Customer Centricity and how it's driving business success
  • Tactics of how to drive for better customer experience in teams and business
  • Examples and case study of how AskBrian put customer (feedback) front and center of developing and growing the business. 
  • Open Q&A with a Founder and a Strategy Advisor/ Business Angel/ Start-Up Coach. 
 
Sep 10, 2024 - 11:30
Driving Sustainable Innovation: The Role of Eco-Design and Circular Economy in Retail and Wholesale
Sustainability
Dream Stage | 45 minutes
Els Bedert (Director, Product Policy & Sustainability. , Eurocommerce),Ana Maria Jaime Salcedo (Head Sustainability, MediaMarktSaturn Retail Group),Hans Carpels (President Euronics and Chairman of EuCER Council),Andrea Scozzoli (Chief Retail Developme
EuroCommerce explores the transformative impact of eco-design and circular economy practices within the retail and wholesale sector. As sustainability becomes increasingly vital, these practices not only help in reducing environmental impact but also present significant opportunities for innovation and growth. The discussion will bring together industry leaders, including a member of the European Parliament, to delve into policy frameworks, practical implementations, and future trends. Attendees will gain insights into how national associations across 27 countries, sector associations, and international companies are embracing these concepts to drive forward a more sustainable future. Join us to understand the intersection of regulatory support, industry collaboration, and innovative design in creating a circular economy that benefits businesses, consumers, and the planet.
 
Sep 10, 2024 - 11:30
The CE/Mobile Trader Channels
IFA Global Markets | 30 minutes
Ed Elliott-Square (Director, IPT)

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

At the center of the world of brokers and traders of mobile phones, CE and appliances, Ed will pull back the curtain to explain how this market segment functions and how big business is done by companies that are mostly invisible to retail experts. In the format of an editorial interview, Ed will share some stories about the success of this channel and how to open the door to a very global group of businesses.

 
Sep 10, 2024 - 11:00
How Silicon Valley Sources in Asia
IFA Global Markets | 30 minutes
Etienne Finet (Overseas Business, TenPao)

Free shuttle service to IFA GLOBAL MARKETS in Station Berlin. EXPERT TALKS is in Symposium F1.

With decades of experience selling to manufacturers and distributors, Etienne Finet will share what brands expects from their suppliers. From his base in Silicon Valley, Etienne has served OEM and white box suppliers as well as retail. He'll share his in-depth experience in working in Asia, Europe and USA.