Programme 2024

Inspiring talks, groundbreaking tech, and exclusive events.

Last year’s content programme was packed with unmissable experiences, featuring 120+ speakers, exclusive activations, exciting meet & greets, and standout stage highlights. Designed to inspire, inform, and entertain, it covered the hottest topics with key opinion leaders and pioneering innovators.

Use the search function to explore by company, speaker, or topic that matter most to you.

Sep 8, 2024 - 14:15
What does Gen Z REALLY Want?
Dream Stage | 60 minutes
Nour Idelbi (Founder, SafeSpace)

Nour Idelbi reveals how companies can effectively target Generation Z. Learn about the latest trends and strategies in marketing to this digital and values-driven generation. Get inspired and gain valuable practical tips and insights to take your marketing campaigns to the next level.

 
Sep 6, 2024 - 16:00
6PM Festival
Sommergarten Stage | 360 minutes

IFA is inviting one of the hottest fashion labels right now to host their first festival at IFA. Artists like Luciano, Reezy, Ski Aggu and many more will make this an unforgettable sensation.

 
Sep 6, 2024 - 14:00
Creator Marketing on TikTok for the Tech industry
Creator's Stage | 30 minutes
Simon Fröhlich (Brand Partnerships Manager Tech, TikTok),Joerg Schudrowitz (Social Media Lead Central Europe, BSH Home Appliances Group ),Joshua Schultze-Motel (Content Creator)
Creativity in marketing is more powerful than ever, which sets memorable brands apart. As expectations and access to content consumption change, marketers must evolve from makers of content to makers of value. Join us as we discuss how creators are unlocking value for brands and future-proofing their creative approach.
 
Sep 6, 2024 - 11:45
Culture – Content – Innovation. The mission of ARD Kultur
Creator's Stage | 60 minutes
Kristian Costa-Zahn (Head of Content, ARD Kultur)

The head of ARD Kultur will give you a sneak peek into his latest projects, introducing formats aimed at a younger audience. Streaming? Yes please! High quality production? A Must! Find out how public broadcasters have done their homework in order to keep their (younger) audiences on the edge of their seat!

 
Sep 5, 2024 - 19:00
Bryan Adams concert
Sommergarten Stage | 180 minutes

IFA 2024 is starting with a hit: Bryan Adams. Join us at this very special open-air performance with a timeless legend to celebrate the IFA kick-off and get ready for the exciting days ahead. 

 
Sep 10, 2024 - 16:15
Pitch Battle: The finale
AI
Connectivity
Sustainability
Digital Health
Lifestyle
Dream Stage | 60 minutes

Only three finalists will go head-to-head.  

Meet our esteemed panel of judges, which includes industry leaders, tech visionaries, and investment experts who will evaluate the pitches and steer our audiences' opinion:

Stefanie Trapl: Expert in launching premium brands, Stefanie is passionate about consumer electronics and market strategy.
Robert Kopka: Founder of StartMatch.ai, Robert excels in simplifying grant applications for startups and mentoring entrepreneurs.
Mark Caffrey: CEO of Syntropic Medical, Mark is advancing neurostimulation techniques for psychiatric disorders.
Niklas Spichalsky: Business angel and founder, Niklas is focused on leveraging technology to transform markets.
David Weng: Leading expert in sports IoT, Ming-Che is pioneering RTLS total solutions.
Heather Swift Hunt: Heather empowers hardware startups and creators worldwide, having guided thousands at Kickstarter.
Peter Machona: CTO of HeySalad, Peter drives innovation at the intersection of technology and agriculture.
Olga Lysak: A multilingual leader and AI enthusiast, Olga manages Lemberg Solutions' Hamburg office and drives charitable initiatives.
Stefanie Koch: With 15+ years in hardware and software, Stefanie excels in sustainable product design for a circular economy.

 
Sep 10, 2024 - 15:40
Sustainability platform by Tagesspiegel: Live Podcast
Sustainability
Dream Stage | 30 minutes
Ruth Ciesinger (Host & Tagesspiegel Editor , Tagesspiegel),Nora Sophie Griefahn (Co-Founder , C2C NGO )
Join us at 3:40 pm for a live recording of the "Tagesspiegel Gradmesser" podcast, hosted by Tagesspiegel editor Ruth Ciesinger. This session will feature Nora Sophie Griefahn, co-founder of the Cradle to Cradle (C2C) NGO, as she discusses innovative approaches to sustainable design and circular economy.
 
Sep 10, 2024 - 14:55
Sustainability platform by Tagesspiegel: Panel - Supply chains – Acting sustainably, while securing production?
Sustainability
Dream Stage | 45 minutes
Manuel Gava (Member of the German Bundestag for the SPD parliamentary group),Jutta Gurkmann (Head of Consumer Policy Division, The Federation of German Consumer Organisations (vzbv)),Marcel Fratzscher (President, German Institute for Economic Research
Supply chains have great potential to ensure deep-rooted sustainability in all aspects. However, they are plenty in numbers and compliance brings bureaucracy with it. Different directives are urging producers to take closer looks at what their devices are made of. Investing in production that complies with human rights and environmental standards can in turn bring great opportunities for greater independence and resilience.
 
Sep 10, 2024 - 14:15
Money is power - why women should become business angels and how to do it
60 minutes
Urte Zahn (Coach, Business Angel, Mentor, Encourage Ventures)

Moderated by Urte Zahn from SIBB, Heidrun Twesten, Dr. Shoshana Feingold-Studnik and Eylem Samland will discuss the topic “Money is power - why women should become business angels and how to do it” with two female founders from the encourageventures ecosystem.

This session takes place at IFA Next Lounge. 

 
Sep 10, 2024 - 14:10
Sustainability platform by Tagesspiegel: Panel – Chasing Net Zero: How can ambition and cost align?
Sustainability
Dream Stage | 45 minutes
Harald Ebner (Member of the Bundestag, B90/The Greens, Chairman, Committee on the Environment, Nature Conservation and Consumer Protection),Johanna Wurbs (Head of Ecodesign, Environmental Labelling and Green Procurement, German Environment Agency (Umwelt
An energy-efficient and sustainable product will still cost the consumer more. Studies indicate that while consumers demand greater sustainability from their favorite brands, few are willing or able to pay a premium for it unless it pays for itself through lower energy costs. In contrast, the willingness to pay for CO2-neutral or socially responsible production is significantly lower. How can producers who heavily invest in sustainable products and production methods be protected from competition that does not follow this path? What legislative measures, shifts in societal attitudes, and political and corporate communication strategies will make such products the standard rather than a premium niche? Is the EU energy efficiency label still effective at incentivizing producers to manufacture efficiently and encouraging consumers to purchase such products? Could similar labels serve as additional indicators of highly sustainable products?